Over the next few days I will be working on my 2016 business plan. I've been pondering how I am going to drive business next year and here are my top areas:
- Listing agent marketing. I plan on going back to all the listing agents from 2015 and doing a drip campaign. I will also have a better system in place to market to new listing agents.
- Video marketing. This will include testimonials, 8-10 marketing topic videos and meet the team.
- 15 year refinance marketing. I want to help clients with their long term goals and hope to be able to do it through 15 year refinances.
- 25 year celebration. 2016 is my 25th year in the business and I want to do a couple of big events/giveaways to celebrate.