I just received an email thanking me for a Realtor marketing idea I passed along a few months ago in my newsletter. It was a huge success with this lenders Realtors so I thought I would share it again.
Realtors love to have fun – and will appreciate your efforts to make their day a bit lighter. One idea that has proven successful was developed to make the Realtor’s home tours more exciting. Tag along on the Realtor office's home tour, inviting each of the agents to participate in a “Wheel of Fortune” game. During the sales meeting prior to the tour, give each agent a number. Write the numbers around one of your tires. At each home the number that is flat to the ground is the winning number.
Prizes range from the silly (dollar store variety) to movie tickets and car wash tokens. At each stop, the agents will excitedly head over to the your vehicle to see if they won. You then have the opportunity to visit with and get to know the agents. This strategy is about as expensive as providing refreshments, yet is creative and surprising.
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