Most loan officers have more time than applications right now. I have a prediction to make: How you spend your time now will determine how many applications you have in the future.
What are you filling your day with? Over the next three weeks, I am going to share with what I think are the essential tasks you should be doing in order to weather the storm our industry is facing.
Alvin Toffler once said "The Illiterate of the future will not be the person who cannot read. It will be the person who does not know how to learn." In my experience with loan officers around the country, there is a direct correlation between learning and success. Those that spend more time learning and improving themselves are more successful.
So - task #1 is to increase your education time. This could be learning a new program, reading a sales/marketing book, attending a seminar or listening to a webinar/conference call. Next week, I will have the recording of my latest call "How to Succeed in this Crazy Time - Tips to Successful Marketing" and will post it on my blog. Read through Mortgage Originator Magazine, articles on CNNMoney or any of the other financial websites. We have an overload of information. Take a few baby steps and dedicate at least three hours each week for your education.
Doing this will increase your confidence and others perception of you. You will be able to have educated conversations with referral partners and potential clients. Don't underestimate the power of knowledge!
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