Welcome to the final part of my series "Do you have more time than applications?" Part I was about Time and Part II dealt with Networking. Part III is about marketing. Take a look at the marketing activities you do each day. Ideally, you should have 3-5 different strategies going on each day. Here are a few suggestions:
Phone calls. Are you calling your database to check in and see if there are any concerns with their current mortgage or if they have questions on interest rates?
Realtor marketing. Phone calls, drop ins, presentations, financing options for their listings, lunch appointments, etc. Become more visible and you will find yourself in the right place at the right time to receive more referrals.
Database marketing. Each month, your sphere of influence (everyone that knows you and what you do) should receive something from you. My rule of thumb is nine months of postcards with three months of envelope mailings mixed in. Coupons, information marketing, value-add, etc.
Presentations. Consider doing a presentation to youth groups on credit card debt. First time homebuyer seminars. Wealth management. Really, anything to get you in front of more people. You will reinforce your reputation as an expert and strengthen referral relationships.
It truly doesn't matter WHAT you are doing, as long as you are consistently doing something that drives your business forward. Not every ideas will make the phones ring, but by continually marketing each day you increase the probability of success.