After I wrote my last post Make it Special I decided to re-read one of my favorite books The Fred Factor by Mark Sanborn. This is a short and sweet book about "How passion in your work and life can turn the ordinary into the extraordinary."
Here are four of the principles and my thoughts...
Principle 1: Everyone makes a difference. I've noticed that high producing loan officers have raving fans in their staff, clients and referral partners. I think this is simply because they continually make a difference by kind acts, extra efforts and high standards.
Principle 2: Success is built on relationships. High producing loan officers care. They strive to deepen relationships with their words and actions. An amazing thing then happens... loans just seem to fall into place. Worry first about the relationships, production second.
Principle 3: You must continually create value for others, and it doesn't have to cost a penny. Now this doesn't mean you don't spend money on marketing. It means you can also find ways to give value and benefit without all the glitter and gold. My mom calls it 'going the extra mile'. It's what you are supposed to do. Kind of like the whole golden rule thing.
Principle 4: You can reinvent yourself regularly. If you are NOT reinventing yourself and your business this year, it's going to be a tough road. A small paycheck road. A "maybe WalMart is hiring" road. The cool thing about reinventing yourself - you will find motivation and momentum in this. It works every time.
Favorite quote from the Fred Factor: The truth is that we compete against our own potential every day. And most of us fall short of what we are capable of doing or being.