One component to expanding your business is to continually position yourself in front of as many people as possible. The more people that recognize your name and know what you do for a living will increase your growth opportunities. This idea not only expands your sphere of influence, but also gives value to your referral partners.
Offer to send a free report or other information to your referral partners database. (Click to access my free report "What is your name worth?") Or, create your own report on anything that you feel would be timely and valuable. Realtors, financial planners, CPA's, attorney's, insurance agents, etc. are all in the same basic business of helping people. More than likely, they are looking to add value and strengthen their current relationships, so they will appreciate your help.
Approach it this way: If you are like me, you are always looking to add value to your clients and prospective clients. I've developed a report on how to protect your name and found this type of mailing to be a great way to stay in touch. I would love to help you look good to your people and wanted to see if you would like to send this to your database. (If you use my report, I want you to state that it is "yours", I created this to make you look good and hey - it's ok to plagiarize if I give you permission!)
Have a copy of the report to show and give any examples you may have from your mailings and follow-up calls to this type of campaign. Be positive and enthusiastic and you may find yourself in front a whole new group of people!
Be willling to consider the same type of mailing to your database if they have something of value to add to your clients.
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