Jeffrey Gitomer's Little Green Book of Getting Your Way is another great read in his series of marketing and sales books. Influencing others is vital to your skills as a loan officer. Since most in our industry have similar rates and fees, what convinces clients to choose you over the competition is a combination of knowledge, likability and the art of persuasion.
This book shows you how to speak, write, present, persuade, influence, and sell your point of view to others. My favorite sections are those on presenting. So many loan officers struggle with getting their message across in a professional and motivating way. This may be your first conversation with a potential borrower or a full presentation in front of a large group. You already know that succeeding in these situations will increase your paycheck.
If you are looking to improve your sales skill, this is a great book to read. It won't take long and might just help you get where you want to be. This book is an absolute must-read if you have any plans to offer seminars or presenations this year.
Happy reading!
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