The Encore Effect

It's been quite a while since I recommended a book... Yes, I've still been reading, I just haven't come across anything recent that lights my fire.  Until now.  Mark Sanborn has a new book titled "The Encore Effect - How to Achieve Remarkable Performance in Anything You Do".  And since it is every loan officer's dream to have a business full of referrals, this seemed like a great subject for our profession.

If you remember, Mark Sanborn wrote a bestseller a few years back on customer service "The Fred Factor", which I also highly recommend.  He now has a second great book to add to his resume.  The Encore Effect is a short, simple read that helps you pinpoint how you can give a "wow" experience to everyone you come in contact with.  With the struggles our industry has been facing, it is imperative that you have passion and excitement for what you do.  Repeat business is essential to success. 

Comments

[T. S.]

I've given the Fred Factor as a gift to referral partners with really good feedback. Thanks for letting me know about this new one!

[Mark Sanborn]

Hi Bliss,

Glad you liked The Encore Effect. If your readers are interested in an excerpt, handout and other related free resources, they can visit www.theencoreeffect.com

Best always,
Mark

[Bliss Sawyer]

Thanks Mark for sharing that link and thanks for writing great books!

I have often suggested that loan officers give books to referral partners. This is a great way to say thanks with zero calories!

Bliss