I was recently planning an open house and was inviting a large number of people. I didn't want to go to the trouble of mailing invitations, but felt a phone call or simple email wasn't formal enough for the event, so a friend suggested I try online invitations.
What a great tool - I'm hooked! I was able to upload pictures and personalize the invitation. The program also tracked the email addresses that opened the invitation - which means I can easily follow up with those that may have missed the email. The recipients were also able to comment back to me with questions or just a note to say they were coming or would be out of town.
Next time you are planning a lunch (even just for one person) or a larger marketing event - utilize one of these free online programs to help you get the word out. I used www.smilebox.com, but also looked into www.evite.com which tracks rsvp's and has other fun tools.
This is a great time of year to do some face to face marketing. Plan a fall open house at your office for Realtors or go big with a customer appreciation event.
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