Many of the originators I talk with have noticed a drop in the open and read rate of their weekly update emails to Realtors. (hopefully you have a system that can track your e-mails such as Velma) The best way to combat this is to send emails on a more personal level. Something that says you are looking out for THEIR business.
Here's a sample email for today:
I was reading a few things this morning and found this interesting article on the $7,500 tax credit. Many potential first time homebuyers don't really understand how this can benefit them. Here is a short excerpt:
"The stimulus bill now under consideration would make that tax credit a true credit that doesn't need to be repaid... And the credit is refundable, meaning that it can be claimed even if the amount of the credit earned exceeds the buyer's tax liability. So even if your total tax bill comes to just $5,000, you can still qualify for a full $7,500 refund."
There is still quite a bit up in the air regarding this program, but it seems to be headed in the right direction to help those that truly can use the help in purchasing their first home. Feel free to send the article to your clients and have them contact me if they have any questions!
I truly look forward to helping you and your client in any way possible
Include an additional personal note if they have recently given you a referral or if you can reference something of interest to them. Make it look like they are the only one getting this information from you. NOT A MASS EMAIL. Do this on a consistent basis and watch your read rate improve along with your reputation.