My family loves to quote from the Dark Knight... "Why so serious?" (using the voice, of course) So when I saw Jeffrey Gitomer's article titled "Are you serious about them? Are they serious about you?" my interest was piqued.
I love to have fun, even if the above mention family does think I have a terrible sense of humor. I also think having fun is a vitally important part of work... but the angle Gitomer has on this subject is very interesting. Here is just a portion of this article:
Most people misunderstand and mis-define the word serious. They view it as stoic, non-smiling, stiff, non-humorous, and boring. Hardly.
Serious is the intention, the intensity, and the focus that you put into your work ethic and your personal ethics. Serious is a way of life, a way of business, a way of selling, and a way of serving.
How serious are you?
When your prospect or customer comes to the realization that you are “serious” about doing business or earning business, it stems from the actions you took to make that feeling possible.
Those serious actions or characteristics include:
• Speed of response.
• Ability to deliver.
• Ability to serve.
• Desire to serve.
• Knowledge about how what we have will help someone.
• Friendliness.
• Personable.
• Perceived value of product or service.
• Truth at all cost.
• Available when THEY call.
• Easy to access anyone.
• Easy to do business with.
• Online access to information and ordering.
If you have all those attributes, you have a CHANCE of being perceived as serious.
I LOVE the bullet points... in a nutshell, this is what it takes to be successful as a mortgage originator. Highly successful loan officers BECAME highly successful because they built a business based on these ideals.
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