I like to involve my children in service and our project this fall is to collect used coats for the City Rescue Mission. I have two goals as a parent: to teach my kids about finances (so they don't mooch off me as adults) and to give them a desire to look beyond themselves at the needs of others. I'll let you all know how this turns out in a few years :)
After making up flyers we took them to the homes on our street. Rather than just taping them on the front door, we knocked and if home, introduced ourselves as their new neighbors and explained the project. Since we moved in a month ago, we have met the people close to our home, but that's about it... so this gave us an opportunity to become familiar with everyone else on the street.
Now you are wondering what this has to do with marketing. I have never been an in-your-face-I'm-a-loan-officer kind of person. I believe in establishing relationships based on friendship and trust. But that is my struggle being new to the area.
My hope is that as I get to know my neighbors they will feel comfortable asking me mortgage-related questions or even seeking me out to do their financing. I am in the process of getting a vinyl decal for my vehicle that will have my website and phone number. This is my way of inviting them to contact me without being pushy.
I didn't bring up mortgages... only mentioning it if I was asked what I do for a living. I want to develop relationships without people thinking I have ulterior motives. With any service you undertake, your primary focus should be on the goal of helping. If it works out to help you financially, then that is just a nice little silver lining.