Reaching out to renters

If you have strong relationships with Insurance Agents, here is a joint marketing idea that is a win-win for everyone.   Most insurance agents carry rental policies and have a pool of clients that are currently renting homes and apartments.  Offer to do a series of marketing touches that inform them about the advantages of purchasing a home.  Co-brand with your insurance agent.

I recommend at least five touches: 

1. Letter from their agent introducing you and mentioning rates and affordability.  Compare renting to home ownership.
2. Email from you with home buying tips.
3. Postcard from both you and their agent with additional suggestions on becoming a homeowner.
4. Email with a coupon or other incentive.
5. Phone call.

Easy, low-cost marketing strategy.