My son-in-law is in graduate school in another state. That means my daughter and adorable grandson are also in another state. When they first moved there, I only thought about how hard it was FOR ME that we aren't close; but it is also hard for her. Being away from family and being a new mother can be a struggle. She loves the saying "Bloom Where You Are Planted" so I put it into this little wall hanging.
This got me thinking about what we do for a living. I see so many loan officers complain... about their market, their Realtors, Interest rates not being low enough (really!), industry changes, etc. etc. I think it is important for us to remember to "Bloom Where You Are Planted". There is very little can change besides our attitude. So why not have an attitude of happiness?
I was visiting a Realtor in his office and was amazed at all the post-it notes on his wall. This is their tracking system and I LOVE it! Their goal is 120 closing this year and those are represented by yellow notes on the right side. When they have a closing, the yellow note is replaced with a green note.
The pink and blue notes are clients at some point of finding a home or deciding to list. The green notes on the left window are under contract and just waiting to close.
Later this same day, the other loan officer that shares my processor said we should have a bet. Now that really isn't fair, because he closed 4 times my production last year. He's a freaking machine. But I am a competitive person and love a challenge. Here's the bet - I have to beat him in APPLICATIONS just one month out of the next four months. If I do he pays me $782. If he beats me all four months, then I am a complete loser and have to pay him $782.
I was so inspired by the post-it note system above, that I had my processor start tracking our applications on her window. Yep, I'm losing. But really, I'm winning because this is keeping me VERY focused on work and what I can do to bring in additional loans. It's all about the accountability. And $782 isn't chump-change as my grandma would say.
This wall of licensed plates is right inside my garage and is a constant reminder of my goal to bike 50 miles in all 50 states. It's also a reminder to keep ALL of my goals visible. I have a "review and revise goals" recurring appointment on my calender so that once a month I take the time to see where I am in relationship with the goals I have set for work.
It's been a while, but I finally have my last western state done. Last weekend I biked my 50 miles in Nevada. 18 states down, only 32 more to go. 95 degrees was a bit of a challenge for this gal, but I finished it! Woot woot!!
This is recent door-hanger that one of my Realtors used in a new area she is farming. Denise put this on about 200 homes but didn't get any response. This is pretty normal, so I have suggested she do a postcard campaign as well. In my opinion, It will take a couple of touches before these homeowners feel comfortable with contacting her. I'll keep you posted on the results.
I've had a few events lately (WCR, Realtor CE classes etc.) where I have been invited to bring refreshments. This is an easy way to reinforce who you are and what you do. Avery labels with your name, logo, phone and NMLS#.
The RESource.tv had a great little video about Lending in 2013. There is information for Lenders, Realtors and Borrowers. Remember - it takes a village nowadays to get those loans all the way to the pearly gates of loan purchase. Sometimes I think we witness a small miracle each time a loan is complete.
I've been working on a new e-book and recently wrote up the chapter on social media. I definitely have opinions on this.. and here is a little bit of that:
Facebook is such a great connecting tool for your business
but it is NOT all about business. In
fact if your Facebook is all about business you will slowly lose the interest
of your online friends. Here are my tips
for using Facebook for business:
Send friend requests to people as you
meet them through your networking activities or new referrals. When I send a friend request, I also send a
quick message that it was nice meeting them or that I am glad we will be
working together on a transaction.
Be personable. Not a stalker. Not in your face. Simply be personable. It’s hard for me to define this but I’m pretty
sure you know what I mean. Don’t comment
on every post of someone you barely know.
Be random with work-related
posts but definitely make this a part of your presence on Facebook. People need to be reminded of what you do,
just not too often.
Share but don’t
share. Okay – this is my opinion, but I really don’t
want to know that your kid threw up all night.
I don’t want to see 35 posts about cats.
If you only post inspiration quotes, I will probably stop reading
them. Don’t use harsh language and keep
political thoughts mostly to yourself.
Right after I finished working on this section, I noticed a post on facebook from a loan officer in North Carolina. John handles his facebook right on target with my opinions above.
One of my coaching clients and her assistant recently came up with a new marketing idea. A week before a past clients birthday, they are going to send an email out to the the Realtor that helped them with tehir purchase letting the agent know know their client's birthday is coming up.
Simple. No cost. Brilliant. Just takes a little organizing.
Back in Oklahoma, I place a pretty large decal on my car window and decided I wasn't comfortable. Too much visibility. Too much info. So it took me awhile to get my head wrapped around this idea again. I went smaller and less info.
Works for me.
I was waiting for a clean car to post picture, but the clean car fairy hasn't visited for quite some time.
I have found through the years that very few loan officers market to the listing agent on purchase deals. You have their captive attention while the loan is in process and this is a golden opportunity to "WOW" them with your service and general fabulous-ness.
Last week, I took out my new "hello packages" on two purchase transactions I started. I use my tote bag and will probably do different things over time, but here is a breakdown of what went into the package:
Handwritten note "Thanks for the opportunity to work with you!"
Company pen and box of chocolates ($9.99 at Costco)
I just wanted to tell you how much I enjoy your website and how I get lost in all the fun blogging and interesting articles. When people do a good job, as you do, I think it’s important to tell them. Thanks for encouraging me in these trying times.
Charles G. HauserHauser Financial
Your marketing blog, titled Great Example, featuring Sandra Scott was great. I found it very educational and inspirational, in fact so inspirational that I printed it out and hung it by my computer so I can read it every morning. Thank You very much for all your hard work and time you put into helping us become better Mortgage Planners.