As I am driving to and from work, I like to listen to the Dave Ramsey podcast. His financial advice is good, but his business advice is great and I appreciate the insight he has into small businesses. One of my favorite business books is his EntreLeadership. If you haven't read it yet -you should!
This morning a caller was asking about marketing (my favorite subject) and Dave said:
"Real marketing is serving."
BAM! There it is in four little words. It's the reason I've never wanted to purchase a list of leads or mass market. Serving and building relationships is what all successful marketing is about.