Bliss Sawyer's Marketing Blog

Networking Thursday - Week 52

I can't believe it has been a year since we started this networking journey together!!  Today is the last chapter.... and I encourage you to continue working on your networking skills.  Be willing to push yourself!

 

Week 52 - Commit to Lifelong Learning

As much as you have learned from this book, we want you to continue your learning.  In fact, we want you to commit to lifelong learning on the subject of networking.  by putting it into practice, you not only learn how to apply and fine-tune your approach, buy you also build your business at the same time.

Week 52 Action:  First is to commit to reading.  Second:  Practice! Practice! Practice!  Third, seek out reputable training programs on networking.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 51

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 51 - Recruit an Advisory Board for your Business

You may feel that you are working too much IN your business and not enough ON your business.  Is there a way to maintain a balance between day-to-day operations and the big picture?  In both cases, the answer is yes - the advisory board. 

An advisory board is a group of people from outside your business who can provide you with the knowledge and expertise you need to run a successful operation.  The knowledge you lack is always someone else's specialty, so it makes sense for you to turn to others for help.  

Business strategiest Geri Stengel presents ten effective tips for creating an advisory board (I have only included the highlights - if you need more details, review this chapter in depth)

1. Determine the Objective of Your Advisory Board
2. Choose th Right People
3. Set Expectations
4. Compensate Your Advisory Board
5. Get the Most our of Advisory Board Meetings
6. Ask for Honesty
7. Consider Alternate Feedback Methods
8. Respect Your Board's Contributions
9. Keep Board Members Informed
10. Fire Bad board Members

This task could be as simple as creating a mastermind group.  Surrounding yourself with people that excel where you lack is a fantastic tool to building a strong business.

Networking Thursday - Week 49

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 49 - Become the Hub Firm of a Power Team

I love this concept... it is truly being a connector (Malcolm Gladwell's book The Tipping Point is a great reference for this idea) to not only grow your business, but also to help others in your network.

To capture the image of a hub firm, imagine the spokes of a wheel, with one business positioned in the center - the hub - surrounded by other businesses with which it has very strong collaborative relationships....This is the true essence of a strategic partnership.

You must have a high level of trust in and credibility with each business, since you will be calling on their services to help your clients.  Imagine how much value you begin to add to those relationships when you position yourself as a hub firm.

Week 49 Action:  Your task this week is to design a power team with yourself as the hub firm.  Identify projects or clients you might better serve using the power team strategy.  Which businesses would you involve?  Who do you know in those businesses?  How well do you know them?  If you know them well enough, talk with them about collaboration.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

Networking Thursday - Week 48

 

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 48 - Conquer Your Fear of Public Speaking

No matter how hard you try to avoid it, networking your business is going to involve public speaking (and that is actually a good thing!)  If you really struggle with speaking in public, I recommend joining a Toastmasters group in your area.  

Here are few tips that might help reduce your stress:

• Prepare, prepare, prepare.
• Be specific, and talk about the things you know best.
• Use handouts, visuals, or PowerPoint.
• Remember, you're the expert.  It's true.  in the eyes of the audience, you are the expert, and they want to hear what you have to say.
• Be creative.

Week 48 Action:  You can't get better at something if you never practice it!  Your task this week is to go looking for opportunities to practice the above tips.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

Networking Thursday - Week 47

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 47 - Read the Paper, with Referral Intent

Most folks read the newspaper to gain insight into local and world events and news - and that's all.  We're suggesting that you read the paper differently - to look for opportunities for referrals.  I would add reading on-line to this strategy as I know many do not read the actual newspaper but get their news fix online.  If this is you then tune into your local news online for this strategy.

The paper is teeming with opportunities for you to act as a gatekeeper for the people in your network.  The paper is a tremendous source of leads - information and resources that could be beneficial to you or to someone in your network. 

Week 47 Action:  Your task this week is twofold:  (1) read the paper, with referral intent for two people in your network, and find each of them an opportunity or a lead that they might capitalize on through their network; then (2) find your own business a lead or two on which you can capitalize, and begin to ask your network for help making the connection for you.  

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 46

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 46 - Ask for Referrals

Just Do It

No other explanation needed.  Amen.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 45

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 45 - Write a Letter of Support

One of the strategies you can use to further develop a relationship is to write a letter of support that will help someone on your word-of-mouth marketing team in some way.  Take note that this is not a testimonial letter, but a letter that provides influence and support on someones behalf.  For example, if you use your influence and professional status to help a team member solve a problem, gain political advantage on an industry issue, or support a cause that could dramatically affect his business success, your efforts won't go unnoticed.  Your relationship with this person will grow stronger simply because of your professional support.

Do you know a Realtor or other referral partner that is running for office?  Is there a proposition in your state or community that affect others in your sphere of influence?  This is the time of year to get involved and show your support.

Week 45 Action:  Offer support to your referral partners in their industry issues or things that affect them.  Look for an opportunity to write a letter of support.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 44

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 44 - Follow the Money Trail

I'm going to rename this chapter to Business to Business Marketing.  One of my favorite topics.  In the book, they mention the strategy of following the money trail of your own personal expenses to see what business and service providers you are supporting.  Then reaching out and asking for business.

This is brilliant marketing and a great way to increase the number of referral partners you have.  I would also recommend that you look at your past client database for business owners that can help you grow your business as well.

Every small business owner or sales person is looking to grow their sales.  Be willing to share ideas and ask for referrals.  The law of reciprocity is strong and it is ok to mention how long you have been their client and supported their business.  

Week 44 Action:  Reach out to at least three business owners or sales people that you have supported to talk about business and discuss ways you can help each other.  Get creative and have fun with this.  Invite them to lunch or coffee and brainstorm ideas.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 43

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 43 - Adopt a Host Mentality

 I'm loving the ideas in this chapter.  It may take you out of your comfort zone but I guarantee you will see results.  

People need to know you, like you and trust you before they'll refer you.  But until you do something that sets you apart, you're just another desperate networker, hungry to make a sale - or maybe you're there for the grilled shrimp.  

Shift your mindset from that of a guest to that of a host.  If you do this, your actions change right from the start.  You arrive early, so that you can learn the schedule for the event.   You scan the list of attendees to find out who you can expect to see.  You study the layout of the room so you can direct people to the coat closet, bathrooms, and food.  You introduce people to each other and help them feel at ease.  In other words, you take the initiative.

You demonstrate one of the most important traits of a master networker:  helpfulness.

Week 43 Action:  Change your mind-set and adopt a host mentality at the next networking event you attend.  Arrive early to meet the people in charge.  Learn the layout and flow of the event.  Find out who is expected to attend.  make it your purpose to give of yourself and to help others.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

Networking Thursday - Week 42

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 42 - Ask for Feedback

Whether positive or negative, feedback should be considered constructive, because it helps our business develop new products, improve existing services, and sometimes adopt a whole new approach.  As difficult as it can be to receive, negative feedback is actually a gift. You shouldn't ask for feedback unless you're ready to hear it - and respond constructively.

Week 42 Action:  This week is an easy one... start surveying your clients!  Here is a post with my favorite way to get feedback - Two-Question Survey

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 41

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 41 - Toot Your Own Horn

How do you respond when someone asks how you are doing; or how business is going?  This chapter is all about making sure you don't give the wrong impression that you are "too busy" for new clients.   This is called "horn tooting."   Now, don't confuse horn tooting with bragging.  Bragging is being arrogantly or pompously boastful.  Horn tooting is simply making positive, factual statements about your business in a  way that highlights your successes while leaving the door open for new clients.  Its purpose is to share positive information about your business with people who may be in a position to refer you or promote you to others.

Years ago, I was in a seminar with a group of Realtors and the speaker instructed everyone to reply to the question of "how's business" with "INCREDIBLE!"  It was a riot seeing everyone in the room yell this out and I often talk about the power of being positive; but I do see the power of using this conversation to educate people that you are always looking for more business and are never too busy to help them or their referrals.

Week 41 Action:  Decide on a few responses that will help your business.  Here are a few idea; but don't limit yourself.  Brainstorm other ways you can toot your own horn.

• Things are great - interest rates are low and I love what I do.
• I'm excited to be helping so many people get a new loan at these amazing rates.
• Business is great but I am always looking to help more people with their mortgage

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 40

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 40 - Write a Personal Introduction

When You're getting ready to make a presentation and someone is introducing you, you've got a captive audience - even before you begin speaking.  You can't afford to let this opportunity slip by - whether you're being introduced to a networking group or a general audience - without using it to help get your marketing message across.

A typical personal introduction lasts a minute or two.  it should tell the audience who you are, what your business is and how you help people.  You can liven it up and pique the audience's interest by including a brief success story or anecdote.

 

Week 40 Action:  Your task this week is to write a personal introduction for yourself.  The following framework will help you structure your introduction.

Name and business:
What do you offer?:
What are your credentials or major accomplishments?: 
What is your mission statement or statement of purpose?:
Recently you helped __________ to _______________, which resulted in _________________. 

Keep in mind that a personal introduction is not a one-size-fits-all blurb.  You must modify your introduction to fit the audience.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

Networking Thursday - Week 39

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 39 - Write Down Two Success Stories

A good story stays with people and compels them to share it with others. Every time one networker passes a referral to another, she is telling a story about a need fulfilled successfully or a problem solved effectively.

As I read this chapter, I immediately thought of a company that uses this concept in a unique way.  They tell stories to use as their "hold music".  The family that had out grown their home and needed help getting into a larger one.  The couple with credit challenges that they helped increase their credit scores from 590 to 660.  These are just two examples, but you could do this with a variety of scenarios.

As loan originators, we all have stories.  Hopefully, you have many success stories.  This is a great (and free!) marketing tool.  

Week 39 Action:  Think about the memorable loans you have done and start writing down the stories behind them.  Share these on Facebook, your blog and website.  I recommend that you get the borrowers permission so you can use their name for credibility, but obviously some issues are more sensitive and you will not want to share the names.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 38

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 38 - Ask for Written Testimonials

Testimonials carry a level of credibility because they come from someone who has direct experience with your service.  Consumers generally place more trust in a testimonial from another consumer than in a business's own marketing message.

I'm a HUGE believer in testimonials.  Here are three posts that will give you ideas on obtaining testimonials to use in your marketing and networking.

Gathering Testimonials

Two-Question Survey 

Utilizing Linked in for testimonials

Week 38 Action:  Collect three testimonials.  

I'm a HUGE believer in testimonials.  Here are two posts that will give you ideas on 

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 37

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 37 - Write Your Own Identity

In my office, I have a framed picture I received as a gift six years ago.  It is a copy of one my first articles published in the Scotsman Guide.  When I started my training business, I also began writing articles for different mortgage publications.  I also began writing almost daily for this blog and my newsletter.  I did this because at the start of my business I read something that struck a chord....  I think it was Jack Canfield that said "Almost all of my success I can trace back to my writings."

This week's chapter is all about gaining exposure and credibility by writing articles.  You can increase your visibility within your community by utilizing this marketing strategy.  This is not the same as a press release.  In order to get your articles published, they need to be newsworthy.  Information that the general public will find valuable and interesting.  There is much news about our industry right now.  I think articles titled "A Nation of Renters" or "Home affordability at an All-Time Low" would capture the attention of the editor and the public. 

Once you have an article or two, send an email to the editor of your local publications and follow up with a phone call.   If they say this isn't what they are looking for, ask what you could offer that their audience would be interested in.  Don't worry about the rejection.  You are bound to get some, but be persistent.

Once you get an article published, do a bit of shameless self-promotion and post it on social media, your website or other internet sites you are involved with.  Send a copy fo your referral partners.  This is great marketing.

Week 37 Action: Interestingly enough, Misner states that only 2% of the people reading his book will actually take this step.  I encourage you to be in that 2% and start writing this week.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking - Week 36

I found my book!  Bet you are glad :)

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 36 - Write a Press Release

Next to word of mouth, publicity is the most cost-effective strategy you can use to market your business. Publicity is usually free; in most cases, you don't have to pay to get your press release into the paper.  Your ability to write a compelling, newsworthy press release helps to determine whether your announcement gets noticed and ultimately considered for for publications. Most readers are less skeptical of articles; they assume that newspapers print only information that's newsworthy.

Your visibility and credibility also go way up with the publication of an article.  Your local periodicals are a fantastic resource.  Here are the twelve steps recommended in the book when you are ready to write and article or press release:

1. Attract your reader with your title.
2. Provide an interesting angle.
3. Tell about your products or services in one or two clear sentences.
4. Use timely information, preferably related to current events or trends.
5. Deal only with the facts; avoid fluff.
6. Make it lively by using active verbs.
7. Limit adjectives, adverbs, and jargon.
8. Follow rules of grammar and style as you would for any piece of writing.
9. Don't write more than one page unless absolutely necessary.
10. Make every word count, and count every word.
11. Include ample contact information:  name, address, phone, after-hours phone, fax, email, Web site.
12. Make sure your press release gets broad coverage.

Week 36 Action:  Our industry has been in the news constantly for the past three years.  Find something newsworthy that people in your community "need" to know about and tackle this project.  Look up "writing a press release" online and get additional tips and suggestions.

 

Networking - Week 35

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 35 - Create an Informative Newsletter

Think about the people you consider experts.  They are known for sharing their knowledge - through books, research papers, columns, articles, and newsletters.  Experts write.  If you wish to be seen as an expert, consider writing an informative newsletter.

I completely agree with this, but most loan officers simply don't have the time to create an entire newsletter each month.  Your time is better used in other marketing areas.  But I still recommend that you utilize a newsletter to reach out to your referral sources, prospects and database.  There are a number of resources out there for mortgage professionals.  Here are just a few:

• Mortgage Market Guide has great email newsletters.  Weekly for referral sources and monthly for database.
• Velma offers Dave Hershman's email newsletters
• Stonybrook publishing is a printed newsletter for your database.

If you choose to outsource your newsletters, stay involved and make sure you are sending quality information that reflects positively on you.  Remember that the purpose of this marketing strategy is to reinforce you as the mortgage expert.

Emailed newsletters are more cost effective but pretty likely to get sent to the trash folder immediately.  Print newsletters have higher cost but a bit higher read rate.  This may be something you want to send out on a quarterly basis and then mix up with other mailings to keep things fresh.

Week 35 Action:  Decide if you want to send out a newsletter, determine who your audience will be and then source and distribution method for this.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 34

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 33 - Give a High-Value Presentation

Getting speaking engagements is a great short-term approach to building your business.  And it fits well with your long-term process of word-of-mouth marketing, because educating your referral sources takes time.

I am a HUGE fan of giving presentations.  This gives you the opportunity to increase your visibility and credibility all at the same time.  There are many opportunities for mortgage originators to speak in front of a group and build their business.  Here are a ideas:

• Realtor sales meetings - speak on interest rate trends, new loan programs, industry changes, etc.
• Your local Board of Realtor - speak to new Realtors or offer a presentation for their monthly luncheon.
• First Time Homebuyer seminars
• Foreclosure seminars
• Investment property seminars
• Chamber of Commerce events

If you aren't comfortable with public speaking, join a Toastmasters group and practice until you are are ready to give a presentation.

Week 33 Action:  Develop an outline for a presentation and then find an opportunity to give this information.  Reach out to Realtors, local groups and anyone else that might benefit from this information.  You may get quite a few "no's" before you hear a yes, but don't give up!

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 33

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 33 - Leverage Your Smallest Billboard

An effective business card is an integral part of a good marketing plan.  For its size and cost, it's probably the most powerful marketing tool you own.  Take one of your cards out right now and look at it.  Does your current card accurately reflect your business's personality - and your own?  What kind of first impression does it make?  Is it memorable?  Your business card has limited space, so you have to choose your words and images carefully.  

For mortgage originators, I feel your pictures is essential.  A professional, up to date photo will give your card power.  I also think it is important to have social media addresses on your card.   The back of your card also gives you room for a message.  My personal favorite is "The Highest Compliment I can Receive is a Referral from a Friend."

Week 33 Action:  First, Look closely at your card and even have a few other people give their opinion on improvements.  Second, think about how and when to deliver your card.  Use it in all of your mailings but don't hand out your card unless it is asked for.  Remember the law of reciprocity and first ask for someones card.  They most likely will ask for yours in return.

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.

 

Networking Thursday - Week 32

As I mentioned here, I am working my way through the 52 chapters of The 29% Solution by Ivan Misner and Michelle Donovan, covering one chapter every Thursday. If you choose to take the journey with me, these weekly networking success strategies will help develop your skills as a networker and also give you the tools necessary to build a strong referral-based business.

Week 32 - Become a Motivational Speaker for Your Business

When you are passionate about what you do people will want to be around you, work with you and refer business to you.  This week is all about becoming a motivational speaker for your business.  Think about how you have felt when you have listened to a motivational speaker such as Jack Canfield, Brian Tracy, or Zig Zigler.  I get excited to make change and have felt inspired.  The same can be said of you when you share the passion you feel for your business.

It's your choice:  Will the message come from your head or from your heart?  When the message comes from your head, it's intellectual and unemotional; it's just facts, figures, and features.  But a message from the heart is filled with emotion and passion.

Your personal challenge in networking is to have an extraordinary message that not only captures but also highlights your unique selling proposition.

Week 32 Action:  Your task this week is to touch the inner spirit of your business and draw it to the surface.  Capitalize on the passion within your heart.  Spotlight your uniqueness.  Specifically, answer the following few questions, and be sure to respond to them from your heart and not your head.

1. What can you say about yourself or your business that your competition cannot say?
2. How does your work fulfill you?
3. What element of your work do you most enjoy, and why?

Note:  Content in italics taken directly from Ivan Misner and Michelle Donovan's The 29% Solution. 

Click here to see all previous Networking Thursday posts.