Bliss Sawyer's Marketing Blog

FHA Training and Update

Are you up on all the FHA guideline changes?  Dave Hershman is offering a Webinar on this VERY important topic.

While FHA remains the one hot program in this challenging market, it seems we are hit with new requirements every week. These new guidelines include:

 - Waiver of property flipping rule
 - New appraisal guidelines delayed until February 15
 - Deregulation of the 1.0% Origination Fee
 - Proposal to eliminate broker approval requirement

Join us Wednesday, Jan 27th, as leading industry author and speaker, Dave Hershman, presents quality FHA training as part of the Certified Mortgage Advisor (CMA) webinar series. 

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FHA Training and Regulatory Update at 2:00pm EDT/11:00am PDT--Dave will cover recent changes in the FHA guidelines, program eligibility, underwriting requirements, and more!   Velma members register here

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Note:  You must be Velma Premium Pro member to attend.

Not a Velma Premium Pro member?  
Click here to attend this webinar, join Velma, and save $199!  (You will be charged $69 for your first month's membership.  You can cancel at anytime - no long term contacts and a money back guarantee means little to no risk.) 

Relationship Selling with Doug Smith

My good friend, Doug Smith is offering a fantastic Webinar this Friday on Relationship Selling

 

Have you ever received good, solid training on how to cultivate key business relationships?  Sure, we've all heard that relationships are key to this business, but most of us have never actually been trained on how to build relationships.

Join Doug on Friday, January 8th!  In this fast-paced one hour webinar you will learn...

 - How many relationships you need to make the money you want.
 - The four levels of referral relationships.
 - The difference between a "prospect" and a "partner".
 - Ways to move people up the "Relationship Pyramid".
 - 12 Ideas for connecting clients to YOU

Now is the time, at the beginning of a new year, to build and grow your relationships for more referral business.  Invest 60 minutes with Doug Smith and find out how.

Title: Relationship Selling with Doug Smith
Date: Friday, January 8th, 2010
Time: 1:00 PM - 2:00 PM Eastern (10 AM Pacific) 

 

 

This webinar is available at no charge, courtesy of Velma.com!

Understanding the New Good Faith Estimate

As you know from my previous post, I think the new GFE leaves quite a bit to be desired... but that isn't going to keep us from having to use it!  Dave Hershman is a mortgage industry expert and is offering a Webinar "Understanding the New Good Faith Estimate" to help loan officers transition as easily as possible. Sign up below.

You can also read Dave's article "The Scoop on the New Good Faith Estimate".

Webinar on Wednesday, December 16th!

January 1st, everyone must start implementing a new Good Faith Estimate of Closing Costs as part of the RESPA changes implemented by HUD.  The new form is three pages and contains information not required previously required.

The new form and the implementation issues raise a multitude of questions and there is a limited amount of time to get the answers. Industry expert Dave Hershman will go through a review of the entire form as part of the Certified Mortgage Advisor curriculum. This course will be considered a "continuing education' segment. Continuing education segments are not required for CMA designation but provided as a free service to members.

Title: Understanding The New Good Faith Estimate
Date:Wednesday, December 16th, 2009
Time: 2:00 PM - 3:30 PM Eastern Time Zone

This webinar is part of the Certified Mortgage Advisor Program and available to Premium Pro Velma members at no charge.

Members: click here to register

NOT A MEMBER? Sign up now

Twitter Webinar Replay!

We had a great Webinar Tuesday and I know there were some of you that were not able to attend the live event.  So here is the replay and presentation slides... Enjoy!!

Twitter 101 - Business Secrets Revealed with George Seybold

If you 've been thinking about ramping up your social media marketing... then this call is for you!  Don't miss all the valuable information that George passes along to us.  And don't forget to join me on Twitter!  @blisssawyer

Webinar - Marketing the New Homebuyer Tax Credit

Note:  This webinar is only open to Velma Premium Pro members.  If you aren't already a member, now is the time to join!  Join Now and save $199 with no long term obligation and a 30 day guarantee.  You will be charged $69 for the first month's membership.    

Join Dave Hershman for this Webinar on Tuesday, December 15th!

We have an historic opportunity as we move into 2010. With first-time homebuyer tax credit being extended and expanded to move-up buyers, the purchase opportunity prospects have right now is unprecedented.   Home prices are down. Rates are at historic lows. Together that means housing is the most affordable it has been in a generation.  And now the government is subsidizing purchases for first-time and move-up buyers.

 

This opportunity is not without challenges. Beyond the challenge of getting your prospects qualified, the overall issue is time.  Contracts must be signed by April 30, 2010. That may seem like a long time, but with so many prospects needing help with tighter qualification standards, time is of the essence. You can’t afford to take the Holiday Season off if you want your share of this potential gold mine.  

 

Leading industry author and speaker, Dave Hershman, will lead this seminar designed to help you market the tax credit.  Dave will present his seven rules of maximum synergy marketing focused on producing more leads for this opportunity. The key is producing these leads with less resources—time and money.

This webinar is open to Velma “PremiumPro” Member only.  (Not a member?  Join Now and save $199 with no long term obligation and 30 day guarantee.  You will be charged $69 for the first month's membership.)  

Bonus alert:  each attendee will have access to Dave’s Tax Credit Marketing Kit, which will include an HTML email, letter, flyer, postcard, special report and more. This is an additional $200 value!

Title: Marketing the New Homebuyer Tax Credit
Date:Tuesday, December 15th, 2009
Time: 2:00 PM - 3:30 PM Eastern   (11-12:30 pacific) 

 

Members: click here to register


NOT A MEMBER? Sign up now

Twitter 101 Webinar

Oh yeah... I'm excited about this one!

Do you Tweet?  Do you wonder if you are being smart with Twitter, or just wondering what all the fuss is about? 

 

If so, join me for an information packed webinar as George Seybold explores the fundamentals of Twitter from a business perspective.  You’ll learn why so many businesses now rate Twitter as one of the most important online developments in recent history.

 

I'll be hosting as George Seybold, CEO of Seybold Scientific, explains how you can use Twitter’s for:

 

 - Networking

 - Communicating

 - Marketing and sales

 - Research

 

George will also share how professionals like you are using Twitter, as well as some great online tools to help you get the most from Twitter.

 

This webinar is designed for the novice online marketer to insure you “get it” and can start tweeting to grow your business right away.

 

Title: Twitter 101 - Business Secrets Revealed
Date: Tuesday, December 8th
Time: 12:00 PM - 1:00 PM Eastern Time Zone  (9-10am Pacific)

 

This webinar is sponsored by Velma.com and open to all Velma members. 

Developing Your Success Plan for 2010 - Webinar

 
Join David Bush next Tuesday for this great Webinar.

Do you have a complete life, business, and time plan to help you achieve extraordinary success in 2010?

If you would like expert coaching on how to create an extraordinary success plan then you don’t want to miss this private webinar event with David Bush. During this webinar, you will learn about David's proven success planning system as he walks you through his simple planning steps to accelerate your life and business.

Learn how to:
    - Gain a clear vision of the future and keep your focus.
    - Prioritize for maximum life balance and peak performance.
    - Increase your effectiveness and efficiency by keeping your plan simple and top of mind.
    - Get more from each day, month and quarter with innovative time management tips and tactics.

SPECIAL NOTE: David will be providing all registered participants exclusive access to his member only coaching tools at no cost but only those individuals who attend the live event will receive the bonus tools and resources.

Title: Developing Your Success Plan for 2010
Date: Tuesday, Nov 24, 2009
Time: 12:00 PM - 1:00 PM Eastern Time (9am Pacific)

 

This webinar is available at no charge, courtesy of Velma.com!

Webinar Replay - Get Your Phone to Ring!

Did you miss yesterday's call or want to listen again? 
Then here's your chance!

During this one hour webinar, I covered the following:

• Database secrets to building a steady pipeline.
• Networking.  Casual and formal tools to grow your network of contacts.
• Realtor strategies to motivate them to send you referrals

Tips on staying motivated with your marketing.

You will also receive valuable downloads to get you moving forward with all these ideas.  Don’t miss this opportunity to jump start your business and GET YOUR PHONE TO RING!

Click Here to Listen

Want some help getting your phone to ring?

Join me for my next Webinar on Tuesday, November 3rd! 

Are you struggling to get referrals? 

Do you wish you were busy with new clients and prospects? 

Then you are in luck because we are going to give you the tools you need to get your phone to ring!  Don’t miss this great Webinar where I will give you everything you need to build a strong referral-based business.  During this one hour webinar, I'll cover the following:

• Database secrets to building a steady pipeline.
• Networking.  Casual and formal tools to grow your network of contacts.
• Realtor strategies to motivate them to send you referrals

Tips on staying motivated with your marketing.

You will also receive valuable downloads to get you moving forward with all these ideas.  Don’t miss this opportunity to jump start your business and GET YOUR PHONE TO RING!

 
Title:  Get your phone to ring!
Date: Tuesday, November 3rd
Time: 12:00 PM - 1:00 PM Eastern Time (9-10am Pacific)

 

Doug Smith - Making Time for Making Money

Note:  I originally intended to let everyone know about this webinar as it was being held live, but got a little mixed up on my calendar and went to do the post the day of the webinar.... so I thought I would just pass along the replay.  Doug Smith is a fantastic resource to anyone looking to improve their business.... Enjoy! 

 

You got into this business to MAKE MONEY.  So, why aren't you making the money you'd thought you'd be making?

Join 26-year mortgage veteran and nationally recognized speaker, author and sales trainer Doug Smith as he shares how top producers make $250,000+ every year.

In this fast-paced one hour webinar, you’ll learn…

 

 -  What your time is actually worth on a daily and hourly basis

 -  Which tasks make you money, which cost you money

 -  Twelve ways to free up more time to make more money

 -  How to focus your attention on real money making activities

 -  Why some originators make a quarter million dollars a year (and more) working the same hours you do!

 

Can you invest one hour to learn how to make $10,000 to $50,000 more a year?  Then take a bit of time out of your day to listen to this webinar.

 

Click here to access Webinar

Did you miss last week's webinar?

Are you struggling transitioning your prospects into loan applications?  Are you spending time with potential customers only to have them finish their loan with your competition?  Then this Webinar is for you!   Increase your income by simply turning more prospects into loans.

Click here to access my latest webinar replay:  Turning Prospects Into Money

Webinar sponsored by Velma.

p.s.  There is a fantastic offer at the end of the conference call for my Next Best Thing Coaching AND Realtor Program... a great way to jump start your business!

Turning Prospects into Money

Join me for a Webinar on Tuesday, September 22nd!

 

Are you struggling transitioning your prospects into loan applications?  Are you spending time with potential customers only to have them finish their loan with your competition?  Then this Webinar is for you!   Increase your income by simply turning more prospects into loans.

 

Here’s what you’ll learn in this information-packed Webinar:

 * Secrets to getting customers to STOP shopping around.

 * Impressing prospects - over the phone, by email and in person.

 * Follow up tools to increase your production

 * Rejection – how to wear it well

 * Getting more referrals from each new loan

Title: Turning Prospects Into Money
Date: Tuesday, September 22nd, 2009
Time: 12:00 PM - 1:00 PM Eastern Time Zone

This webinar is available at no charge, courtesy of Velma.com!

Getting More Done in Less Time - Webinar

I've had many requests for a class on this subject.  It's great to be busy and have loans in your pipeline, but if you aren't feeling in control of your day then you are most likely missing out on even more production (and future referrals!).

This one hour seminar, Getting More Done in Less Time, will give you tips, tools and secrets to getting more done in less time.

• Get more done through my simple planning techniques
• Great ideas on how to keep in control of your daily business... so you can still have a life outside the office.
• Keeping up with your marketing - even when things are busy.
• Simple techniques to make sure your production stays up, even when things slow down.
• Ideas for successfully hiring an assistant.
• Learn how to love your job, even when it feels overwhelming!

Don't miss out!  June 2, 1:00 CST

Click here for more information!

Finally.... A Webinar for Managers!

Featured Speaker:   Dave Hershman Mortgage Industry Trainer

Join us for a Webinar on May 19th!

Business is back. Mortgage companies are hiring. However, we have not solved the basic and age-old issues we face when expanding or running our operations.

How do we hire the right people? How do we support them? 98% of the managers and owners in this industry are producing and managing. This leaves precious little time to do things right. And when we do things wrong, the result is fires and more fires.

In fact, today we need even more support for our originators and operations personnel with guidelines changing every day. If there is precious little support for originators, there is even less support for managers. Don't miss this session which is designed to give you the direction you need to move from a manager fighting fires day-to-day to a leader in the industry!

Title: Management Skills For Leaders
Date: Tuesday, May 19, 2009
Time: 2:00 PM - 3:30 PM EDT

Space is limited. Reserve your Webinar Seat Now.

Click Here to find out more!

Do you need help with FHA?

FHA Training Webinar with Dave Hershmann

FHA is the fastest growing loan source in the industry - are you ready to deliver it to your clients?  Industry expert Dave Hershman is author of The Complete FHA/VA Originations Guide.  For the first time ever, Dave will be giving his FHA training seminar in the format of a 90-minute on-line Webinar with a special emphasis on Down Payment Assistance alternatives.

If you are serious about growing your business in 2009, this is a "must see" event!

Title:		FHA Training Webinar With Dave Hershman
Date:		Wednesday, May 13, 2009
Time:		2:00 PM - 3:30 PM EDT

 

FREE to NewsletterPro and Premium MyMortgageCommunity and Velma members: Members register here: CLICK HERE TO LOGIN & REGISTER    Not a Premium Member Yet?  CLICK HERE TO SIGN UP AND REGISTER FOR ONLY $1

Your $1 Registration Gets You:

•  Registration to this seminar.

•  30 Day Trial of the Newsletter Pro Marketing System, Velma & My Mortgage Community ($69 Value)
•  Lifetime license & setup for Velma.com ($199 Value)
•  Full access to our online CRM and complete library of hundreds of downloadable tools/resources

7 Cost Saving Marketing Strategies

If I only had a brain....  After I posted about Doug & Dave's Webinar, Dave emailed me and asked where the info was for the Webar he and I are doing April 29.  It's on my calendar... I just forgot to get it posted on my blog!  So here's the info.  Hope you are on the call!!

7 Cost Saving Marketing Strategies
Free Webinar

During this live 1-hour webinar event, Bliss Sawyer and David Bush, nationally recognized top mortgage originator coaches will be sharing the 7 most proven, cost saving marketing strategies!
 
Now is the time to take advantage of the recent decrease in interest rates and learn the proven sales and marketing strategies that will help you increase your opportunities and profitability in 2009.  
 
During this event you will learn...
 
1) The most overlooked and common sense lead generation tactics
2) Secret strategies to find leads inside your database regardless of the size or formality of your database
3) How to generate 20 new purchase or refinance applications in 14 days (or less)
4) How to obtain a targeted list of high quality refinance prospects that need a loan now
5) What to say in your cost effective marketing to get qualified prospects to call you (vs. you cold calling them)
 
BONUS: Every participant will receive complimentary marketing strategies, downloads and action plans you can implement immediately following the event.  
 
If your goal for your mortgage business is to increase the number of qualified leads to fund 3, 5 or even 10 closed loans per month without breaking the bank, you need to be on this webinar!  
 
Date:  Wednesday, April 29, 2009
 
Time:  11:00 AM - 12:00 PM CDT 
 
Space is limited.  Reserve your Webinar seat now at:
 
https://www2.gotomeeting.com/register/409260179 

Do you need to generate more leads?

My good friends Doug Smith and David Bush are going to be doing a FREE Lead Generation Webinar on May 11.  During this event you will learn...

1) How to automate the delivery of your newsletters to your clients and referral partners for more consistent lead development

2) How to organize and prioritize your database with a few simple "clicks" of a button to maximize your marketing dollars

3) Secret strategies to find leads inside your database regardless of the size or formality of your database

4) How to track your marketing and generate 20 new purchase or refinance applications in 14 days (or less) using newsletter tools and Velma, a virtual electronic marketing system

5) How to create an instant database high quality prospects that need a loan right now

Click here to find out more.

 

4 Week Realtor Marketing E-Class

Now is a great time to ramp up your Realtor Marketing and guarantee future business.  This four week course will cover all the basics as well as give you some unique marketing to jump start your marketing efforts.  Even if you already have marketing in place, you can gain new ideas and motivation to increase the number of referrals you get each month from Realtors.

If you are already a VELMA/MyMortgage Community subscriber, then this class is FREE!  The cost for non-subscribers is $99.  OR, you can subscribe to VELMA/MyMortgageCommunity and receive this class along with all of the other amazing benefits.  Which ever way you do it... you bank account will thank you. 

Here's what you'll learn during this course:
Week 1 - You can do it!
* Time management tricks to help you get more done in less time
* Utilizing this class effectively
    - Goal setting   
    - Accountability
* Setting up your core group of Realtors
* Developing your brand, image & reputation

Week 2 – It’s all about the marketing!
* Make it fun
* Make it memorable
* Make it profitable
* Creative marketing ideas to get you noticed

Week 3 – Wash, Rinse and Repeat (repeat business, that is)
* Getting Realtors to CONSISTENTLY send you referrals
* Make your Realtors Raving Fans so they only send YOU business
* Presentations strategies
* Secrets about giving referrals to the Realtors

Week 4 – Maintaining long-term referral relationships
* Staying visible
* Even MORE creative ideas
* Long-term marketing plans
* Strategies to continue growing your referral-based business

Register Today!

Video Marketing Webinar

During my recent Database Strategies Webinar, Jacob Nordby mentioned that he stays in touch with his database (and attracts new clients) by using video through YouTube.  This live class will be on held on November 12 at 12:00 CST.

Jacob has had great success with this technique and is known as an expert in his community.  (One of the easiest ways to get referrals!)  This virtually no-cost marketing is a must for anyone that wants to do something that will set you apart from all your competition.  Join Jacob and I next Wednesday for this great e-class.

Click here to find out more and register.

How you can find out more about Velma

The Velma team and I have had so many requests for more information and details aboutVelma that Jacob Nordby (who helped create Velma) is doing 3 live info-sessions next week. 

If you aren't happy with your current database software, or it just doesn't do enough for you (E-mail tracking, marketing assistance, etc.) then take a few minutes next week to find out what it's all about.

• Monday, October 27, 2008
  (10:00 am Pacific, 11:00am Mountain, 12:00pm Central, 1:00pm Eastern)
  
• Tuesday, October 28, 2008
  (12:00 pm Pacific, 1:00pm Mountain, 2:00pm Central, 3:00pm Eastern)

• Thursday, October 30, 2008
  (8:00 am Pacific, 9:00am Mountain, 10:00am Central, 11:00am Eastern)