Karen Deis shared some great tips recently on making videos with her Mortgage Girlfriends. As someone that has been fighting to get this strategy going, I appreciate the advice!
Video Marketing: What I’ve noticed…
What I’ve noticed in reading blogs, Facebook posts, even on websites…is that men create and post videos twice as often (my WAG) as women. Why is that? Here are the top 3 excuses I’ve heard:
1) Can’t find the time:Make an appointment with yourself to record 5 videos—all at the same time! It should take you about 2 hours to create five, 2-minute videos!
2) I don’t look good: Because you are recording 5 videos all in one day, you’ll only have to do make-up and hair once! I suggest that you change your shirt or suit coat so it ”appears” as though you’ve recorded the video at different times.
3)I don’t know what to say: You’ll first need to figure out who you are marketing to!
Realtors: Give them tips on helping them increase their business!
Prospects: FHA down payment example; how to buy homeowners insurance; the ideas are endless - all you have to do is chunk it down into 2-minute segments.
Past customers: Keep them updated on local housing prices; tips on maintaining their home, etc.
Bliss here - Those are definitely my top three excuses, but that's all they really are is excuses. Video is an amazing way to connect with your audience and build a stronger relationship. So let's all quit with the excuses and get going!
I've decided to jump on another social media bandwagon... and it's about time! Thanks to Frank Garay for encouraging me. Rather than waiting to make the perfect video (and since we don't have 10-15 years) I decided to share my first attempt.
Feel free to share any video tips you have or even links over to marketing videos you have done. Would love to have feedback!
The other thing I can't figure out is how on earth this is frozen at the absolute most disgusting image of yours truly. Is YouTube really trying to make me NOT want to do video??
As many of you know, I have a crazy goal to bike 50 miles in all 50 states and it's been quite a while since I have been able to check off a new state. On my road trip this summer I was able to do 30 miles in Baker City, OR and the final 20 in Roseburg, OR. I loved it!
I can't wait to put a sticker on my map... only 36 more states to go. The great thing about checking off one more state is that it makes me ponder where I am at on all of my other goals. Personally and professionally. One of the things I recommend loan officers do is set 3 month, 6 month, 1 year and 5 year goals and then REVIEW AND REVISE monthly. Goals are only as good as the steps taken to reach them.
How long will it take me to finish up the other 36 states? Quite a while (I need to kick a few more kids out then it will get MUCH easier:) but I am already planning my next road trip to get another one done!
How long is it going to take for you to get your production where you want it? Are you working on the baby steps necessary to get your phone ringing with quality prospects? Are you improving your prequal systems to turn more of those prospects into applications? Are you consistently marketing to past clients and your sphere of influence so you have a steady stream of referrals?
If you don't have goals or haven't looked at them recently, find a quiet block of time to bring you goals in line with where you want to be in your career. Then move it forward. Decide what needs to be done each day to bring yourself closer to each of your goals.
I just wanted to tell you how much I enjoy your website and how I get lost in all the fun blogging and interesting articles. When people do a good job, as you do, I think it’s important to tell them. Thanks for encouraging me in these trying times.
Charles G. HauserHauser Financial
Your marketing blog, titled Great Example, featuring Sandra Scott was great. I found it very educational and inspirational, in fact so inspirational that I printed it out and hung it by my computer so I can read it every morning. Thank You very much for all your hard work and time you put into helping us become better Mortgage Planners.