Karen Deis shared some great tips recently on making videos with her Mortgage Girlfriends. As someone that has been fighting to get this strategy going, I appreciate the advice!
Video Marketing: What I’ve noticed…
What I’ve noticed in reading blogs, Facebook posts, even on websites…is that men create and post videos twice as often (my WAG) as women. Why is that? Here are the top 3 excuses I’ve heard:
1) Can’t find the time: Make an appointment with yourself to record 5 videos—all at the same time! It should take you about 2 hours to create five, 2-minute videos!
2) I don’t look good: Because you are recording 5 videos all in one day, you’ll only have to do make-up and hair once! I suggest that you change your shirt or suit coat so it ”appears” as though you’ve recorded the video at different times.
3) I don’t know what to say: You’ll first need to figure out who you are marketing to!
Realtors: Give them tips on helping them increase their business!
Prospects: FHA down payment example; how to buy homeowners insurance; the ideas are endless - all you have to do is chunk it down into 2-minute segments.
Past customers: Keep them updated on local housing prices; tips on maintaining their home, etc.
Bliss here - Those are definitely my top three excuses, but that's all they really are is excuses. Video is an amazing way to connect with your audience and build a stronger relationship. So let's all quit with the excuses and get going!